Dr. Martha Boeckenfeld is a Metaverse Evangelista, Dean Metaverse Academy, Advisor and Speaker, who is passionate about Emerging Tech, Blockchain and the Metaverse, and a strong Believer in the Power of Innovation.
She helps companies create and operate in the new Metaverse era where they can extend their brand presence, offering, and creativity, (meta-spaces, Avatars, NFTs) maximizing engagement with their existing and new clients and employees while reinventing their business verticals from Web2 to Web3. In today’s highly competitive market, brands must build relationships through trust being authentic and standing for their values with a clear purpose to create value for consumers and improve their lives.
She is a seasoned financial service professional with a PH.D and extensive experience of the platform economy, dynamic ecosystems, digital business, digital transformation and customer experience, web3 and the metaverse. She has more than over 20 years of experience and international exposure (Asia, Europe, Switzerland) as Financial Service Executive and Non-Executive in Institutions, such as UBS, Unicredit, Blackrock, Generali, Kleinwort Benson and Axa.
She is a strong believer in diversity and inclusion and she is an Ambassador for AllStarsWomen NFT Club and DAO, a metaverse woman network of founders, entrepreneurs and investors and Beyond Gender Agenda which seeks to improve the long-term international competitiveness of the German economy by integrating Diversity, Equity & Inclusion (DE&I) into the DNA of listed and medium-sized companies.