Platform Strategy & Enterprise Transformation | Platform Strategy
Key Note | Masterclass | 12 Hours Course
1. This course is designed to provide HR leaders with the key concepts required to understand how platform business models have reshaped the business landscape
2. Through a combination of carefully chosen research and case studies covering consumer and industrial you will learn how and why platform business models create strategic advantage
3. You will examine both “digital natives” as well as how incumbent firms can effectively create value and scale as well as the broader implications that arise from the transition from the current state of the internet (web2) to the future state realized by the transition to web3
The Experience
All our courses are designed to be highly interactive, audio-visual and conversational
The participants use a digital classroom for all learning materials, break-out groups etc. They will have access to the content up-to 3 months upon completion of the course
We graduate participants from the course through the world's first dynamic NFT application in the field of education and learning
Course Details
Platform Strategy & Enterprise Transformation
In this course the participants understand platform business models, why and how platforms outperform traditional businesses, use digital to scale and drive exponential growth through network effects
Introduction to Platforms
Module 1
1. Introduce and explain the differences between a platform business and a traditional business
2. Survey the role, size and scale of platform businesses in the global economy
3. Provide a three-part definition of a platform business
Why Platforms Win
Module 2
1. Review the advantages that digital platforms hold over traditional businesses
2. Explain the significance of transaction costs, network effects and complements
3. Provide an example of platform that did not scale and the reason for its failure
Markets Transformed by Platforms
Module 3
Explore industries deeply disrupted by platform businesses including hotel, media, retail, and entertainment
Examine the rise of freelance and business to business platforms in the US, Europe and Asia
Look in depth at a commercial drone service and how it would be structured very differently as a traditional business vs. a platform business
Platform Metrics and Monetization
Module 4
Review the most important metrics to monitor and evaluate platform performance
Examine approaches to monetizing platforms and why some platforms can charge more than others
Explore cases where platforms use “freemium” pricing on one side of the business to support another side
Five Incumbent Platform Strategies
Module 5
Provide a closer look at how incumbent companies can benefit from platform strategies
Learn 5 ways traditional firms can benefit from platform strategies
Review specific examples for each of these 5 platform opportunities
Platform Talent & Leadership
Module 6
Examine the rising demand for “platform professionals” world-wide
Study the specific human resource capabilities that platform strategies require
Learn the leadership capabilities that platforms require
Experience Platforms
Module 7
Become aware of how platforms not only facilitate the exchange of goods but also experiences
Examine how platforms can provide unique experiences at scale
Learn how experiences can drive additional network effects for eCommerce, loyalty, and other domains
Platform Integrations & Super Apps
Module 8
Explore how new value can be created by integrated with a platform
Learn about the rise of super apps
Investigate a case study of a successful super app
Future of Platforms: Web2 to Web3
Module 9
Learn how blockchain technology is reshaping the internet
Introduce core concepts such as the difference between fungible and non-fungible tokens
Review three key types of web3 platforms: crypto exchanges, NFT Marketplaces and Metaverse worlds
MyLearningNFT Graduation
Module 10
A summary and round up session in which participants mint their dynamic MyLearningNFT that helps them to keep learning on the course topics over the next 12 months and verified by faculty. The also have 2-3 check group check-ins with faculty on curated topics.
