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Platform Strategy & Enterprise Transformation | Platform Strategy

Key Note | Masterclass | 12 Hours Course

1.   This course is designed to provide HR leaders with the key concepts required to understand how platform business models have reshaped the business landscape
2.  Through a combination of carefully chosen research and case studies covering consumer and industrial you will learn how and why platform business models create strategic advantage   
3.  You will examine both “digital natives” as well as how incumbent firms can effectively create value and scale as well as the broader implications that arise from the transition from the current state of the internet (web2) to the future state realized by the transition to web3

Platform Strategy & Enterprise Transformation | Platform Strategy: Programs

The Experience

  1. All our courses are designed to be highly interactive, audio-visual and conversational 

  2. The participants use a digital classroom for all learning materials, break-out groups etc. They will have access to the content up-to 3 months upon completion of the course

  3. We graduate participants from the course through the world's first dynamic NFT application in the field of education and learning

Platform Strategy & Enterprise Transformation | Platform Strategy: Text

Course Details

Platform Strategy & Enterprise Transformation

In this course the participants understand platform business models, why and how platforms outperform traditional businesses, use digital to scale and drive exponential growth through network effects

Introduction to Platforms

Module 1

1. Introduce and explain the differences between a platform business and a traditional business
2. Survey the role, size and scale of platform businesses in the global economy
3. Provide a three-part definition of a platform business

Why Platforms Win

Module 2

1. Review the advantages that digital platforms hold over traditional businesses
2. Explain the significance of transaction costs, network effects and complements
3. Provide an example of platform that did not scale and the reason for its failure

Markets Transformed by Platforms

Module 3

  1. Explore industries deeply disrupted by platform businesses including hotel, media, retail, and entertainment

  2. Examine the rise of freelance and business to business platforms in the US, Europe and Asia

  3. Look in depth at a commercial drone service and how it would be structured very differently as a traditional business vs. a platform business

Platform Metrics and Monetization

Module 4

  1. Review the most important metrics to monitor and evaluate platform performance

  2. Examine approaches to monetizing platforms and why some platforms can charge more than others

  3. Explore cases where platforms use “freemium” pricing on one side of the business to support another side

Five Incumbent Platform Strategies

Module 5

  1. Provide a closer look at how incumbent companies can benefit from platform strategies

  2. Learn 5 ways traditional firms can benefit from platform strategies

  3. Review specific examples for each of these 5 platform opportunities

Platform Talent & Leadership

Module 6

  1. Examine the rising demand for “platform professionals” world-wide

  2. Study the specific human resource capabilities that platform strategies require

  3. Learn the leadership capabilities that platforms require

Experience Platforms

Module 7

  1. Become aware of how platforms not only facilitate the exchange of goods but also experiences

  2. Examine how platforms can provide unique experiences at scale

  3. Learn how experiences can drive additional network effects for eCommerce, loyalty, and other domains

Platform Integrations & Super Apps

Module 8

  1. Explore how new value can be created by integrated with a platform

  2. Learn about the rise of super apps

  3. Investigate a case study of a successful super app

Future of Platforms:  Web2 to Web3

Module 9

  1. Learn how blockchain technology is reshaping the internet

  2. Introduce core concepts such as the difference between fungible and non-fungible tokens

  3. Review three key types of web3 platforms: crypto exchanges, NFT Marketplaces and Metaverse worlds

MyLearningNFT Graduation

Module 10

A summary and round up session in which participants mint their dynamic MyLearningNFT that helps them to keep learning on the course topics over the next 12 months and verified by faculty. The also have 2-3 check group check-ins with faculty on curated topics.

Contact Us
Platform Strategy & Enterprise Transformation | Platform Strategy: List

Dr. Peter C. Evans

Fast Future Faculty

Platform Strategy & Enterprise Transformation | Platform Strategy: Team
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