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Dr. Peter C. Evans

  • Chief Strategy Officer, McFadyen Digital

  • Managing Partner Platform Strategy Institute

  • Co-Chair MIT Platform Strategy Summit

  • Co-Founder, CEO, MyLearningNFT

  • Forbes HR Council

  • Twitter
  • LinkedIn


Peter Evans is the Chief Strategy Officer at McFadyen Digital, an advisory firm with deep experience in eCommerce and marketplace development. Peter has over 20 years of experience leading teams in identifying, framing, assessing, and communicating high-priority marketplace trends and disruptions that support business planning and investment prioritization. He has specialized in helping companies see around corners, anticipate key market trends, and craft seminal thought leadership that framed major multi-year growth initiatives.

At KPMG, he was a Partner in the Innovation and Enterprise Solution group responsible for market and emerging technology sensing, innovation portfolio management and business development. To support the firm's intelligent automation strategy, he led a major study of how the world's largest enterprises are adopting artificial intelligence.

Prior to joining KPMG, Dr. Evans was Vice President at the Center for Global Enterprise a nonprofit established by Sam Palmisano, former Chairman and CEO of IBM. He was instrumental in framing and delivering on the Center’s research, business education, and global CEO engagements.

Previously, Dr. Evans held key strategy and market intelligence roles at General Electric. He was the lead author of GE's seminal white paper 'Industrial Internet: Pushing the Boundaries of Minds and Machines," which articulated the macro trends behind GE's shift to a 'digital industrial' enterprise and led to the establishment of Predix.

He also worked as an independent consultant for a variety of corporate and government clients, including the US Department of Energy, the OECD and the World Bank.

He received his master's degree and PhD degree from the Massachusetts Institute of Technology. He is a lifetime member of the Council on Foreign Relations and an International Academy of Management Fellow. He is the co-chair of the MIT Platform Strategy Summit and the NTWRK Summit in Barcelona, Spain.



Powering the Circular Economy with Platform Business Models | MIT Platform Strategy Summit 2023

Preparing The Enterprise For Web3 | MIT Digital Tech & Strategy Summit

Making Sense of the NFT Marketplace | HBR
The Search For Platform-Savvy Talent Is On The Rise | Forbes
Strategic Planning And The Future Of Web3 | CoinTelegraph
Rising Demand For Web3-Savvy Data Analysts | CoinTelegraph
Platform Foresight 2022 | Substack
Evolution of the Enterprise and the Age of Platforms | Substack
4 Scenarios to Navigate Uncertainty & Create Strategy for Web3 | Inc.
Understanding Platforms, Talent, Scaling Strategy, Tokenization | YouTube
Platform Talent: The New Frontier In The Platform Economy | Digital Transformation People
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